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Free Resources — Visible Economies

Regional tourism is invisible
to AI. Let's fix that.

When travellers ask AI where to stay, eat, or explore in regional Victoria — most destinations don't appear. Not because the experiences aren't good. Because the visibility infrastructure doesn't exist yet.

Howard Wilbury  ·  PhD Cultural Economics  ·  Regional Tourism Consultant

Choose your free resource — one for councils, one for operators

For Councils & Destination Managers

Regional Tourism Visibility Scorecard

A personalised diagnostic that shows exactly where your destination is losing ground to AI-mediated search — and what to prioritise first.

No spam. Unsubscribe anytime. Used by councils across Victoria.

For Tourism Operators

AI Visibility Checklist for Regional Operators

A practical 12-point audit you can complete in 15 minutes. Find out what's making your business invisible to AI travel recommendations — and what to fix first.

No spam. Unsubscribe anytime. Shared across regional tourism networks in Victoria.

Both resources include a free subscription to

Visible Economies  —  Weekly intelligence on regional tourism, AI discovery & economic development